Brand Identity, Strategy & Consult
Research, Usability, Accessibility, Empathy, Interaction, Experience
Design, Foundations, Layout, Typography, Components, Prototyping
Strategy, Optimization, Conversion, Engagement
I’m from Argentina, working with teams across the U.S. and globally. I have 8+ years of experience in UX/UI and product design.
One of my strengths is design systems. I’ve built and evolved systems that help teams move faster, stay consistent, and scale products without losing quality. I care a lot about structure, patterns, and making things easy to use not just for users, but also for the teams building them.
I also use AI as part of my workflow, especially for exploration and speeding up early stages. But I see it as a tool, not a replacement. What I bring is judgment, taste, and values to guide decisions and knowing what to prioritize.
I see the shift that’s happening in design. It’s less about just making things and more about defining how things should be made. I focus on thinking in systems, setting direction, and creating the rules that help teams build better and faster.